Spark

Tips & resources

Practical advice on customer loyalty, repeat visits, and growing an independent business.

Loyalty cards for bakeries: how to turn morning regulars into loyal customers
Business Tips27 May 20264 min read

Loyalty cards for bakeries: how to turn morning regulars into loyal customers

Bakeries have some of the most loyal customers in retail. Here's how a digital loyalty card helps you recognise them, reward them and keep them coming back.

The best loyalty app for coffee shops in the UK: what to look for and why wallet cards win
Business Tips7 May 20265 min read

The best loyalty app for coffee shops in the UK: what to look for and why wallet cards win

Choosing a loyalty app for your coffee shop? Here's what actually matters, what most loyalty apps get wrong, and why wallet-based cards outperform apps for independent cafés.

Hair salon loyalty programmes: the complete guide for independent salons
Business Tips7 May 20265 min read

Hair salon loyalty programmes: the complete guide for independent salons

A well-run loyalty programme keeps hair salon clients coming back and spending more. Here's everything you need to know to set one up and make it work.

How digital loyalty cards work: a plain-English guide for small business owners
Loyalty & Retention7 May 20264 min read

How digital loyalty cards work: a plain-English guide for small business owners

Digital loyalty cards replace paper stamp cards with something customers actually keep on their phones. Here's exactly how they work, what they cost, and whether they're right for your business.

Digital loyalty cards for coffee shops: the no-app solution your customers will actually use
Business Tips11 April 20264 min read

Digital loyalty cards for coffee shops: the no-app solution your customers will actually use

Most café loyalty schemes fail because customers forget the card. Here's how independent coffee shops are switching to digital and seeing more repeat visits as a result.

Loyalty schemes for hair salons and barbershops: how to keep clients coming back
Business Tips11 April 20264 min read

Loyalty schemes for hair salons and barbershops: how to keep clients coming back

In salons and barbershops, loyalty is personal. Here's how a digital loyalty card helps you reduce lapsed clients, increase rebooking rates and reward the customers who matter most.

Introducing Push Agent: AI-powered messaging for your loyalty programme
Product Updates5 March 20262 min read

Introducing Push Agent: AI-powered messaging for your loyalty programme

Write a message in plain English, and Push Agent handles the rest - audience selection, copywriting, and delivery through Apple and Google Wallet.

5 ways to turn first-time café and shop customers into loyal regulars
Marketing Ideas18 February 20263 min read

5 ways to turn first-time café and shop customers into loyal regulars

Getting someone through the door once is the hard part. Here are five practical things independent businesses do to turn first-time visitors into loyal regulars.

How a Bristol coffee shop grew repeat visits by 40% in three months
Success Stories5 February 20263 min read

How a Bristol coffee shop grew repeat visits by 40% in three months

When Milk & Grounds switched from paper stamp cards to Spark, they did not just go digital - they started understanding their customers for the first time.

Digital loyalty cards for small businesses: why it's time to ditch the paper stamp card
Business Tips28 January 20263 min read

Digital loyalty cards for small businesses: why it's time to ditch the paper stamp card

Lost cards, forgotten wallets, missed stamps. Here's why more independent businesses are ditching paper stamp cards and switching to digital -- and why customers prefer it.

How to set up a loyalty programme for your small business (without the faff)
Loyalty & Retention10 January 20263 min read

How to set up a loyalty programme for your small business (without the faff)

Most loyalty programmes fail because they're too complicated. Here's the simple stamp card approach that independent businesses actually use -- and why it works.

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